Start a fight

Hey, I'm Kas

I build SEO Fights in public, one post at a time on X.

Technical SEO

Broken link checker

Scan any page for broken links, redirects and errors that cost you rankings.

Use tool → Technical SEO

Robots.txt generator

Build a correct robots.txt in seconds, with one-tap control over AI crawlers like GPTBot and ClaudeBot.

Use tool → Structured data

Schema markup generator

Make JSON-LD for 9 page types so Google can show rich results for you.

Use tool → AI-ready

llms.txt generator

Tell ChatGPT, Claude and Perplexity what your site is about, in the file they look for.

Use tool →
Checks up to 150 links on the page: broken (4xx/5xx), redirects (3xx) and timeouts.
Search engines
One per line. These stay out of Google.
AI crawlers

robots.txt

Save this as robots.txt at the root of your site, like yoursite.com/robots.txt.

  


  
  

    

      

      

    

    
JSON-LD

      
Paste it inside the <head> of the page. Then check it with Google's Rich Results Test.

  


  
  

    

      

      

      

      
One per line: Title | URL | short note

    

    
llms.txt
Save as llms.txt at your site's root. AI assistants read it to understand and quote you.

  


  
  

    

      

        

        

      

      
Choosing a country other than the US is a Pro feature.

      

        

      

      
    

    
  


  
  

    

      Prospect Hunter
      
How it works

      
    
        
  1. Pick an industry and a city. Roofers in Vancouver, dentists in Austin, anything.
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  2. We find the businesses losing. Who ranks on page 1 for buyer searches, and who is stuck behind them.
    3. 
        
  3. You get the proof. A fight page per prospect: their site vs the competitor beating them, round by round.
    4. 
        
  4. You send the pitch. A ready-to-send email for each one: "Your rival beats you 91–62. Here's why."
    5. 
      

      
200 fights / month20 Keyword Battles30 hunts / month$99 / month

    

    

      Prospect Hunter
      
Find clients losing to rivals

      
We search Google, fight up to 6 local businesses against the one ranking #1, and write a pitch for each. Takes about a minute.

      

      

      

      

      

    

  

  
  


  


Kas, founder of SEO Fights
KasFounder, SEO Fights@kas_irani on X


Why this exists
SEO tools hand you hundreds of numbers and no answer. A score of 72 means nothing on its own. It only matters if your competitor has 81. So SEO Fights does one thing: puts your site in the ring with a rival, runs 31 live checks, names a winner and tells the loser exactly what to fix.


What I believe
Context beats metrics. Every check is shown side by side, so you see the gap, not just a grade.
Plain words. If a fix needs a tutorial, I rewrite it until it doesn't.
Do the next thing. Every fight ends with a ranked fix list and the points each fix is worth.
AI search counts now. ChatGPT, Claude and Perplexity send real traffic, so every fight checks if AI can read and quote your site.


Built in public
I share the numbers, the fights, the wins and the mistakes on X. Follow along, send me a fight you want to see, or tell me what's broken.


𝕏 Follow @kas_irani Contact
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