Some SEO problems are invisible until you put two sites next to each other. Here are the five we see most in fights.
1. Thin pages
300 words feels like plenty until the rival's page has 1,400 and answers every follow-up question.
2. Weak titles
"Home" or just your brand name, against a rival title that says exactly what they sell and where.
3. Slow first load
Two seconds sounds fast. It isn't if the other site loads in half a second.
4. No structured data
Their result shows stars, prices and FAQs. Yours is a plain blue link.
5. Invisible to AI
They have llms.txt and let AI crawlers in. ChatGPT recommends them, not you.
None of these show up as "critical" in a normal audit. In a fight, they're the whole story.
By @kas_irani