Start a fight

Why an SEO fight beats an SEO audit

An audit grades you alone. A fight shows the gap to the site you're actually losing to.

Checks up to 150 links on the page: broken (4xx/5xx), redirects (3xx) and timeouts.
Search engines
One per line. These stay out of Google.
AI crawlers

robots.txt

Save this as robots.txt at the root of your site, like yoursite.com/robots.txt.

JSON-LD


      

Paste it inside the <head> of the page. Then check it with Google's Rich Results Test.

One per line: Title | URL | short note

llms.txt

Save as llms.txt at your site's root. AI assistants read it to understand and quote you.

Choosing a country other than the US is a Pro feature.
Prospect Hunter

How it works

  1. Pick an industry and a city. Roofers in Vancouver, dentists in Austin, anything.
  2. We find the businesses losing. Who ranks on page 1 for buyer searches, and who is stuck behind them.
  3. You get the proof. A fight page per prospect: their site vs the competitor beating them, round by round.
  4. You send the pitch. A ready-to-send email for each one: "Your rival beats you 91–62. Here's why."
200 fights / month20 Keyword Battles30 hunts / month$99 / month
Prospect Hunter

Find clients losing to rivals

We search Google, fight up to 6 local businesses against the one ranking #1, and write a pitch for each. Takes about a minute.

Run a normal SEO audit and you get a score, a red list and a shrug. Is 74 good? Are those 40 warnings urgent? There's no way to know, because you're being graded against a perfect site that doesn't exist.

Search is a race, not a test

Google doesn't hand out pass marks. It ranks you against other pages for the same search. So the only question that matters is: what does the site above you do that you don't?

What a fight shows you

  • The real gap. If your rival is missing schema too, it isn't why you're losing.
  • Priorities. Fixes that close the gap come first. Everything else waits.
  • Proof. "Our competitor has this and we don't" gets a fix approved faster than "the tool said so."

Try it

Pick the site that outranks you most and put it in the ring. You'll know what to fix in about 20 seconds.

By @kas_irani

Start a free fight Next: 5 SEO gaps you only see next to a rival