Run a normal SEO audit and you get a score, a red list and a shrug. Is 74 good? Are those 40 warnings urgent? There's no way to know, because you're being graded against a perfect site that doesn't exist.
Search is a race, not a test
Google doesn't hand out pass marks. It ranks you against other pages for the same search. So the only question that matters is: what does the site above you do that you don't?
What a fight shows you
- The real gap. If your rival is missing schema too, it isn't why you're losing.
- Priorities. Fixes that close the gap come first. Everything else waits.
- Proof. "Our competitor has this and we don't" gets a fix approved faster than "the tool said so."
Try it
Pick the site that outranks you most and put it in the ring. You'll know what to fix in about 20 seconds.
By @kas_irani